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Soho Apartments


The Soho Apartments was a market rate project that was subject to the housing crisis of 2007-2008. It was purchased at a discount by SOHO Associates, LP, an affordable housing developer, and McCarthy was hired to assist with preconstruction services to value engineer the project into a more affordable design.

Mainstreet Architects and Planners provided complete design services and worked closely with us to find a reasonable way to maintain the quality of a market rate product at an affordable price. We were able to value engineer approximately $400,000 off of the project and completed the construction of the building on schedule and within budget.

The building maintains a modern chic design with community courtyard on the second-floor deck. • Unique multi-color masonry structural walls. • Concrete podium deck with garage parking at grade and (12) 2 story homes above. • Vertical pre-finished galvalume metal siding. • Received a Green Point Rated Certification. The SOHO Apartments, owned by SOHO Associates, LP and managed by the Housing Authority of the City of San Buenaventura, offers qualified employees of the City, County, and Ventura Unified School District a preference when applying to live at SOHO. This building’s goal is to promote affordable housing for Ventura’s workforce. A central court with a play area provides access to 7 two-bedroom and 5 three-bedroom units which sit over secured parking and a ground floor community space of 750 square feet. In the spacious townhome units, large windows provide sparkling natural light and hillside vistas above the flow of a vibrant neighborhood.

The Ventura Avenue area is experiencing a renaissance in modern housing design and the arts-another plus is the location has easy access to the freeway, library, shopping, and markets. “We have found the staff at McCarthy Companies to be very cooperative, easy to work with and the finished work product has been excellent. Their constructability review and value engineering resulted in $400,000 in cost savings to the project.” – Loretta McCarthy, COO, HACSB

Architect: Mainstreet Architects + Planners